I was introduced to Beneficence Records though my work at the Digital Corps. Beneficence Records is a non-profit organization with the mission to give students at Ball State University an immersive classroom experience while delivering great music to surrounding Indiana communities. My task was to collaborate with the Bene Records team in order to create the identity system and album cover of their first release.
The overarching challenge of this identity project was identifying what we wanted to convey in the mark and how it would be integrated within Ball State’s visual landscape. The goal was to provide an identity in which would be easily associated with the school while maintaining a mark in which would scream a record label.