This identity project was assigned to me in my visual communications 3 class. I was tasked with designing a concept identity for a local company. I wanted to challenge myself by choosing a company that was outside of my area of expertise in which Delaware Glass fit the bill.
Delaware Glass was gracious enough to allow me to visit and learn more about what they provide for their clients and local community. From the initial meeting I was able to learn about a few key aspects of their business. First and foremost, Delaware Glass works as a contractor in which their sole responsibility is large scale glass installation. The majority of their work is done through sub-contracting while the rest is done through retail glass installation for homes. The challenge that I faced in creating this identity was providing a system in which targeted both contracting and retail audiences.