I had the opportunity to take a motion graphics class my senior year. Having done professional motion graphics work prior to this class, I decided that I needed to take the time to push myself to learn new techniques.
Immediate Gratification in the Digital Age
Each of us use technology countless times each day for work, school, or for fun. Because of this I became much more aware of how I used technology and whether I was letting it rule my life. I really wanted to know how much does technology really affect the way we interact with our content.
This project’s goal was to take the research and present it in such a way that was familiar yet make the audience uneasy. To capture this uneasy feeling, I used two specific strategies, inverting the familiar and manipulating time. The interface I present users with is very dark, saturated, full of texture. The complete opposite to the interfaces used today. I also introduced buffering and loading times into the video to further create the discomfort.